Our story

Lasse’s story

How it all started

Lasse likes to remember the ├ůland Islands between Sweden and Finland. He spent a lot of time here in his childhood and learned to love the special taste of Scandinavian licorice. To refresh the memory, Lars Braun, known as Lasse, decides to travel to Stockholm for the liquorice festival. There he tries it out and finds his new way among all the black delicacies.

Lasse says goodbye to his previous professional career and founds his company LASSE LAKRITS. He lets young and old try it out in various markets and quickly realizes that his delicacies delight.
Lasse and his liquorice quickly make new friends and grow, together, to a small, fine company that makes you happy! Try it now in our  shop.